Google Adsense Ads Causing Slow Page Load?
Few days back Google announced that ‘Page Speed’ is considered in algorithm to assign PageRank for websites. Though the factor of load time in PageRank algorithm is less than 1%, it will certainly impact if your site is too slow to load.
In general, a website would have to be particularly slow for its ranking to be affected. We look at the time it takes to load all components of a page that contribute to page speed, including images, rich media, and Javascript/HTML/CSS code. – Richard Rabbat, Product Manager (Inside AdSense)
A fast responding website better pleases visitors. They have the right to get high ranking compared to the cluttered and sluggish pages. What’s the use of ranking high to a site where users are not happy? When talking about page load there comes every element that contribute the load time – images, media, javascript and your content itself. Are you facing the Google Adsense Ads taking longer time to increase you load time? Are they going to be the cause of your low ranking? Are you removing Adsense Ads to improve the page load time for your blog? I’d like to hear you though Richard ascertains:
AdSense is built to load ads quickly so there’s no need to change your AdSense setup. Even so, we are working to speed up our ads products further.
If you’d like to learn more about speeding up your website, or evaluate your site’s speed, we encourage you to look at Site Performance in Webmaster Tools and try developer tools such as Page Speed, YSlow, and WebPageTest.org. Please note that at this time, the only way to determine whether your site has been affected is if you’ve seen a recent change in your search ranking.
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14 Responses to “Google Adsense Ads Causing Slow Page Load?”
Ed
Twitter: YesVictory
on April 15, 2010
I have not added ads yet so i am safe…for now
Julien on April 18, 2010
I have a blog hosted on blogger and its only text, no fancy design, I don’t even use images, yet it’s awefulyl slow, could it be the adsense ads?
Anthony on April 19, 2010
I think a lot of java as well as widgets will slow a site down big time. Net audio ads i noticed will sometimes slow my blog loading time too so i wouldnt rule out adsense having the same effect.
healthcare
Twitter: www1hfm
on April 20, 2010
I have added adsense ads, and I feel some of them slow down my page.
Kim on April 21, 2010
That’s a really good point. I frequently notice that adsense is slowing down the loading of the page but it didn’t occur to me that could factor into speed affecting page rank. I get the impression that the site has to be unusually slow, however, to be negatively impacted.
Home Lighting Fixtures on April 22, 2010
You know- I never once took that into consideration. It’s a good point though. Now, not only are the ads annoying, but they’re slowing us down!
Brad
Twitter: None
on April 25, 2010
I have not added ads yet so i am safe…for now
Kelly
Twitter: None
on April 26, 2010
That’s a really good point. I frequently notice that adsense is slowing down the loading of the page but it didn’t occur to me that could factor into speed affecting page rank. I get the impression that the site has to be unusually slow, however, to be negatively impacted.
William
Twitter: None
on April 27, 2010
I have added adsense ads, and I feel some of them slow down my page.
Colleen
Twitter: colleenlane
on May 13, 2010
It’s funny how Google can tell us they will use page load time in the algorithms but their products load slow. I find this also to be the case with Google maps when I iframe them into a blog entry.
Alex Sysoef
Twitter: thespotter
on August 6, 2010
Google Adsense should always be used with care – not only do you improve page load speed but also CTR and your earnings
Suresh Khanal
Twitter: icttrends
on August 8, 2010
You are absolutely correct!
Mozg on October 8, 2010
I actulay noticed that my site kinda slowed down,but I was thinking it was widgets I installed..now i think its Adsense..Hmm.Thanks anyway!!
Entheogens@ethnobotanicals
Twitter: ethnoring
on February 28, 2011
I don’t think they do, I’ve been using them for a long time and haven’t noticed any difference.